Farah Martens

Farah Martens

💼 Professional experience

Agilytic

Senior Data Scientist Since 2019 Banking

Elaboration and deployment of several scoring models for marketing purpose. Improvement of the existing development framework.

Retail

  • Development of a cross-sell scoring based on clients’ purchasing profiles

Insurance

  • Data extraction and transformation using SQL (Cloudera Hadoop and Teradata DB)
  • Building data pipelines in SAS: integration of sources + ETL in SAS Enterprise Guide, scheduling pipelines on prod server in SAS Data Integration Studio + SAS Management Console
  • Creation of data models for visualization and reporting

Health Insurance

  • Multi-channel data integration (client data, geospatial data, digital data…): combining cloud storage and internal databases
  • Web data extraction (API)
  • ETL: business data analyses
  • Data flow automation (data refreshing)
  • Data visualization and reporting
  • Predictive modelling to optimize Customer Value through cross-sell

Technologies: Python for data processing (ETL), unsupervised & supervised modelling. Google Big Query for data storage and extraction. Tableau for visualization.

Telecom / Technical Services

  • Data modelling and integration in DWH
  • Data flow automation
  • Development of dashboards to follow-up on several KPI’s
  • Assistance in creating roadmap for further BI reporting

Technologies: Python for data processing. AWS Redshift and SQL for data storage and extraction, Power BI for visualization

Real Estate: development of a valuation tool using machine learning techniques

Katholieke Universiteit Leuven

PhD student & Teaching Assistant, 2013-2018

  • Data analysis & visualization, advanced statistics & machine learning

🦾 Certifications, trainings

Methodologies

  • Data Integration (ETL) & Modelling
  • Data Warehouse & Cloud storage
  • Data flow automation & scheduling
  • Supervised machine learning
  • Clustering & segmentation
  • Hierarchical Modeling
  • Data Visualization & Dashboarding

Software & programming

  • Python
  • SQL
  • Google Big Query
  • AWS Redshift
  • Tableau Certified
  • Power BI
  • Git
  • Jenkins
  • KNIME
  • SAS basics
  • R

🎓 Academic credentials

  • Doctor of Psychology (PhD), Cognitive Neuroscience Faculty of Psychology, KULeuven, 2018
  • MSc in Psychology, Theory and Research KULeuven, 2013
  • BSc + MSc in Clinical Psychology KULeuven, 2012

🇺🇳 Languages

🇳🇱 Dutch: native

🇬🇧 English: fluent

🇫🇷 French: professional working proficiency

🔐 Proprietary and confidential. 💡 Profile CVs are provided for illustration purposes. ✅ Planning of specific experts will be secured upon formal agreement.

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