Albert Derasse

💼 Professional experience

Agilytic

• Supervising the development of segmentation and advanced analytics projects, mainly in the retail sector, to transform insights into levers and actions

B-Post Bank/BNP Paribas Fortis

• 12-month part time assignment. Elaboration of the Marketing Automation plan 2022-2025, integration of predictive scoring in the Marketing Automation plan and scripting of automated actions

Mutualités Chrétiennes

• 12-month part time assignment. Integration of predictive scoring in inbound and outbound marketing processes. Implementation of adoption enablers by the Marketing and Sales team

D-AIM Belgium

• Consultative Selling of Marketing solutions with AI embedded

SAS Institute

• Consultative Selling of Marketing solutions with AI embedded
• Marketing Analytics
• Embedded predictive Marketing solutions
• AI and Machine Learning with Marketing purpose
• Marketing Automation and Optimization
• Real Time Decisioning

ACTITO BELGIUM

• Pre-Sales Consultancy and Sales
• Strategic recommendation
• Media Mix expertize
• Marketing Automation
• One to One multi-channel approach
• Coaching & People Management

Touring Assistance

• Market and Business analysis
• New products launches and implementation

Bayer Animal Health

• Marketing Mix responsible
• Budgeting accountable
• Sales Force enablement

🦾 Certifications, trainings

Methodologies

• Customer Segmentation
• Scoring Algorithms in a Sales & Marketing Context
• Marketing Mix Modeling

Certifications

• AWS Partner: Sales Accreditation (Business)
• Linked In Social Selling Index >70 SSI

🎓 Academic credentials

• Business to Business postgraduate degree, ICHEC. Institut Catholique des Hautes Etudes commerciales, 1999
• Teaching Degree AESS, UCL. Université Catholique de Louvain, 1997
• Master in Communications, Economical, Politics and Social Sciences, UCL. Université Catholique de Louvain, 1997

🇺🇳 Languages