As a seasoned professional, Albert is looking to make his knowledge of data science actionable and value-generating in a Marketing and Sales context.
💼 Professional experience
Agilytic
Data Science for Marketing & Sales Since 2022
- Supervising the development of segmentation and advanced analytics projects, mainly in the retail sector, to transform insights into levers and actions
B-Post Bank/BNP Paribas Fortis
Data Science for Marketing & Sales 2021 - 2022
- 12-month part time assignment. Elaboration of the Marketing Automation plan 2022-2025, integration of predictive scoring in the Marketing Automation plan and scripting of automated actions
Mutualités Chrétiennes
Data Science for Marketing & Sales 2021 - 2022
- 12-month part time assignment. Integration of predictive scoring in inbound and outbound marketing processes. Implementation of adoption enablers by the Marketing and Sales team
D-AIM Belgium
Managing Director 2018 - 2021
- Consultative Selling of Marketing solutions with AI embedded
SAS Institute
Senior Business Solutions Manager Customer Intelligence 2015 - 2018
- Consultative Selling of Marketing solutions with AI embedded
- Marketing Analytics
- Embedded predictive Marketing solutions
- AI and Machine Learning with Marketing purpose
- Marketing Automation and Optimization
- Real Time Decisioning
ACTITO BELGIUM
Business Development - Account Director 2009 - 2015
- Pre-Sales Consultancy and Sales
- Strategic recommendation
- Media Mix expertize
- Marketing Automation
- One to One multi-channel approach
- Coaching & People Management
Touring Assistance
Managing Director 2006 - 2009
- Market and Business analysis
- New products launches and implementation
Bayer Animal Health
Product and Brand Manager
1997 - 2006
- Marketing Mix responsible
- Budgeting accountable
- Sales Force enablement
🦾 Certifications, trainings
Methodologies
- Customer Segmentation
- Scoring Algorithms in a Sales & Marketing Context
- Marketing Mix Modeling
Certifications
- AWS Partner: Sales Accreditation (Business)
- Linked In Social Selling Index >70 SSI
🎓 Academic credentials
- Business to Business postgraduate degree, ICHEC. Institut Catholique des Hautes Etudes commerciales, 1999
- Teaching Degree AESS, UCL. Université Catholique de Louvain, 1997
- Master in Communications, Economical, Politics and Social Sciences, UCL. Université Catholique de Louvain, 1997
🇺🇳 Languages
🇫🇷 French: Native
🇬🇧 English: Fluent
🇳🇱 Dutch: Fluent
🔐 Proprietary and confidential. 💡 Profile CVs are provided for illustration purposes. ✅ Planning of specific experts will be secured upon formal agreement.