Digital technologies are causing disruption across the global automobile industry. And at the crossroads of many information exchanges, the stages in the "after sales" cycle have arguably the most to gain from innovative uses of data.
Let's look at a few tangible results your after sales operations can expect with advanced analytics.
More efficient workshops
By combining the historical data of past repairs, services and also PDI of new and used vehicles works, we can build a more precise forecast for your expected workload. This will help you anticipate requirements before you run out of parts, or prevent schedule gaps with preventive actions.
From the workforce point of view, workshop optimization will also be beneficial: you will be able to anticipate staff shortages and allocate the right skills to the ideal jobs.
Delightful customer experience
"Digital-first" products and services have fundamentally altered customers' expectations for after sales. Clients have become wary of satisfaction surveys that lead to no tangible changes to their experience.
Our team has a wide ranging experience in data-driven customer experience programmes. Some of our previous interventions had the following results:
- Identify influencers amongst your client base
- Identify customers “in distress”: pre-emptively engage with customers who are getting lost between various touch points
- Prioritise initiatives based on the correlation between your products, your touch points and customer loyalty, thanks to advanced churn modelling → Read our case study
- Set up “proactive” retention tactics to act before your customers leave for good → Read our case study
An optimized temporary fleet
One one hand, you need a fleet large enough to accommodate test drives and courtesy vehicles. On the other hand, idle cars gathering dust hit you right in the profitability margin.
By better understanding what drives temp demand, and the seasonality factors, we can build a model that will optimize your vehicle fleet. And if your distribution network has multiple showrooms, we can suggest an efficient vehicle rotation across your locations to reduce the vehicle need even further.
Automate the admin work to focus on creating value
You hire business analysts to solve problems, not to build reporting. Yet, so many times, teams have to manually download, clean and consolidate data, before preparing custom reporting for management.
In a matter of days, we can help you automate the data collection, error checks and report generation, so that your teams spend less time on administrative task and have more time to work on real challenges making sure you will achieve your targets.
Know when it’s time to re-engage with your customer for accessories — or a new car
There is a wide variety of car buyers: those who keep theirs until it breaks down, others who change as soon as their lease is up. It is key to know when it is timely appropriate to make a new offer. When it comes to maintenance and service, some customers swear by the manufacturer’s network, others hurry to the nearest “fast fitter” as soon as they can. Knowing when to make the next best offer will keep them loyal to your workshops.
In this context, smarter segmentation will make sure you don’t waste any opportunity to offer the most relevant accessory, service, or new car deal.
Insights. Actions. Results.
With over 60 successful projects since 2015, Agilytic is at the forefront of applied analytics at the service of your business goals.Get in touch today to see how we can help your automobile business overtake the competition and delight customers.
