WIN TOMORROW'S CAR BUYERS THROUGH THE SMARTER USE OF YOUR DATA
In a challenging automobile market, not achieving your sales target often swing the result between profit and substantial losses. Since 2015, Agilytic helps leading organizations in the automobile industry make the most of their data to stay ahead of the competition in their marketing and sales projects. In this hyper-competitive context, the leaders of tomorrow will:
- Use the expanding amount of available data quickly and intelligently
- Map the entire customer journey by connecting complementary data sources
- Deploy advanced analytics to the entire Marketing and Sales team.
Advanced analytics using data science, and Artificial Intelligence (AI) have enabled three significant developments that leading marketing organizations have been quick to embrace:
- Automation: reduce human effort on repetitive tasks (reporting) and improve the quality of decision-making or actionable dashboards.
- Forecasting: anticipate customer purchasing patterns.
- Personalization: use the above techniques to customize your actions and communications down to the individual needs.
Below we list a couple of tangible applications.
Optimize your marketing budget
Automobile brands are notorious high spenders in the ad world. Therefore, being able to smartly allocate a budget to where it has the most impact can be one of the wisest moves of a marketing department to outperform the competition.
Furthermore, the customer's path to buying a car has changed dramatically in the last decade. Online is becoming more prominent, and the overwhelming majority of consumers make a purchasing decision based on online information.
Econometric models will provide you guidance to optimize your multi-channel budget according to your strategy and avoid decreasing returns.
We are not here to replace your media agency. We can however link the data from your marketing initiatives to granular sales performance, and even operational data. This way you are better equipped to discuss budget allocation.
Generate better leads, from the web to the dealership
Segmentation helps you qualify leads in a much more granular way. By linking web and transactional data, it becomes possible to identify which online behaviors are linked to the highest propensity to buy. This will generate higher quality traffic sent to the showrooms leading to better sales, and more motivated sales teams.
Improve the efficiency of your targeted campaigns
Juggling with segments, models, and even multiple brands can quickly become a headache for importers and distributors alike when it’s time to customize a message via e-mail, letter, or even an outbound call campaign. Agilytic’s pragmatic approach to customer segmentation allows you to save time on preparing audiences, but also on consolidating the reporting, so there’s less time spent on report preparation, and more efforts dedicated to focusing on the real priorities.
Don’t leave money on the table with smarter discounts
By better understanding customer (demands, loyalty, including after-sales potential) and the competitive landscape (by brand, region, used/new inventory), it becomes possible to design your promotional campaigns and provide your sales team with a recommended discount range that will maximize the profitability of each sale.
Leverage advanced analytics to order and stock intelligently
No more "dead" stock gathering dust, no more shortages due to unforeseen demand.
AI is not always associated with automobile inventory, yet it can yield surprising results in anticipating sales for new and used cars alike. By combining interaction logs, sales history, and publicly available stock information, it becomes possible to get a clearer sales forecast and dispatch inventory in a way that rewards importers and local distribution networks alike.
Know when it’s time to re-engage with your customer for accessories — or a new car
There is a wide variety of car buyers: those who keep theirs until it breaks down, others who change as soon as their lease is up. It is key to know when it is timely appropriate to make a new offer. When it comes to maintenance and service, some customers swear by the manufacturer’s network, others hurry to the nearest “fast fitter” as soon as they can. Knowing when to make the next best offer will keep them loyal to your workshops.
In this context, smarter segmentation will make sure you don’t waste any opportunity to offer the most relevant accessory, service, or new car deal.
Insights. Actions. Results.
With over 80 successful projects since 2015, Agilytic is at the forefront of applied analytics at the service of your business goals.Get in touch today to see how we can help your automobile business overtake the competition and delight customers.
